Thursday, 2 February 2017

Internet Radio 2016 - your own online radio station


Internet Radio
2016

Launching your own online radio station


on Kindle
and 'in print'

  

Earlier this year I published a book called "Internet Radio 2016". It tells readers what's needed and where to find everything that you need to set up and run your own Online Radio station. It is a mighty work - around 77,000 words and was designed as a reference work as well as an educational read.   The reaction has been very good - and we know of several who have launched stations with the E-Book's help. 

It is difficult to gauge the response of niche books such as this. My previous books have sold up to 10,000 copies but this one, well, perhaps we are expecting not quite so many!   To print and bind large numbers of books is very expensive, and you need to do so on a large scale otherwise the costs (for short runs) quickly escalates until the actual cost of a book goes well beyond what most buyers will be willing to pay for a title.  

The size of this book for a Kindle was around 350 pages, and to print and bind up 1,000 copies used to cost about £50 a copy, so we decided to go with the initial publication being as an eBook.  

Many people are convinced that this digital route to publishing is the future of book publishing, although if you look at any crowded book store any Saturday afternoon, you will see there are still tens of thousands of books being sold every week. Most of them are about cookery, or children's stories, such as the highly successful Harry Potter series but there is still a good market for popular books.  But a book will only ne successful if sufficient marketing is done and the title is of interest to the public.  You can have the best book in the world, but if no one knows about it, then it simply will not sell. 


Where can I read E-books?

E-Books are more versatile than the printed editions, as you can incorporate audio and video recordings into them as well as web links to other sites for more information. You can read an eBook via any device with a screen: a desktop computer (Apple Mac or Windows, they work on all types), laptops, tablets (such as the iPad) or even Smartphones.  And of course the many Kindle based devices, including the Amazon Fire. One huge advantage with eBooks is that the reader is able to vary the size of the print to suit you eye's capabilities. It’s so easy to increase the size of the print, which makes for a really easy reading experience. 

Similarly, pricing is just as important as availability.  We studied the few books that are available about radio stations, and the number is not huge. (There is a section on them in the Internet Radio 2016' book; the Bibliography includes a guide to the content of such radio books.).  The average price of general radio books, the semi-autobiographical ones, is from £10 to £25, and the more information, technical and academic books that impart knowledge, etc, sell for about £30 to £45, as anyone who has had to buy text books for university courses will know!


Internet Radio 2016  - now IN PRINT 

We decided to pitch the "Internet Radio 2016" book in its printed form at £25 or so. By removing a lot of the logos and using a slightly smaller text size we have been able to trim the size down to 280 pages and the cost to just below £25 24.50 in fact, which  includes post and packing!

So, in answer to those who want a hard copy of the Internet Radio 2016 book, its now available, either via bookstores (who take a few weeks to stock such specialist items) or via AMAZON's excellent mail order service, which can get YOUR copy despatched almost immediately and in your mailbox by tomorrow! 


Thursday, 1 December 2016


Pub launches 

its own 

radio station 





Ive spent most of my adult life working in radio or behind bars - i.e. stood behind a bar dispensing drinks, in a piub, hotel, night pub or wherever! Great fun, both, but I have often wandered from one industry to the other because I didn't want to leave the lifestyle of either of them. They both really are great fun, and I am a firm believer in always doing whatever you enjoy!

Its amazing that I haven't thought of the idea before now, of running a radio station from a pub!

Well, someone else has beaten me to it.  Ian Evans and Brett Orchard have combined their experience in the licensed trade with time in radio and launched a radio station from a pub.  They have taken on an Enterprise Inns lease  (always a minefield of potential legal and financial problems - BEWARE!) on the Winchester Arms in Taunton (Somerset) and reopened it as the Atlantic Radio cafe. 


The sound-proofed studio is located inside the pub, just off one of the bars, meaning diners can not only hear the station but they can also watch the station's broadcasters.  Sometimes they can even take part in the programmes.  


The station's output can be heard on the internet, and they are currently targeting a family and predominantly female audience, aged between 25 and 55.  Atlantic Radio also intends to have a presence at various events in the taunton area and they have invested in a converted 'Thunderer' pick up truck, used for OBs. 


Maybe they will be playing lots of BEER GEES records?
Soft Cellar?  Stevie 'Golden' Wonder?  Guns & Rosé ? 


 Roberts 93i

Need a decent portable radio to carry around and pick up internet radio stations?  
(also does FM and DAB, etc)    
We recommend the Roberts 93i -  
it's available immediately at a very special price for 
FREE 'NEXT DAY' DELIVERY.
     (£21 off the regular price.)  
Click the radio for full details. 


Tuesday, 18 October 2016

Rare Record Price Guide 2018 reviewed

 RRPG 2018 cover
Rare Record 
Price Guide 
2018 edition 
now available.


One new book published in October is, without any doubt, the best resource for the latest information about the state of the market for used vinyl records. Its a huge book with over 1,400 pages, listing one hundred thousand (100,000) of the rarest record releases in the UK. Better than just a cataloguing of the A & B sides, the catalogue number and artiste, the book also puts a fair valuation on the records' prices, based on actual sales and opinions of many of the UK's top record sellers.

Each artists has their own listing which chronologically runs through singles, EPs, LPs, etc, as can be seen herte with this very short exceprtt from the Beatles section, which tells how to accurately age the many issues and re-issues of their releaes. A 'First Pressing' is worth far more than a third or fifth repressing, that will proably have been contracted out to another company, as the Beatles were selling so many records in the sixties.

Beatles rare records listing

Editor Ian Shirley, of the world famous Record Collector monthly magazine,  assesses the business with the help of some of the leading experts in the field.  The RRPG is now in its 14th edition and covers all kinds of pop, soul, dance, rock and many more sub genres. Singles, albums, even CDs and 8 tracks are included,  where these are appropriately rare. 

Rare Record Values 

The guide shows 'mint' values, and has the necessary grid to track how to assess the comparison of your copies - is it Very Good, Fair, Poor, etc and so arrive at a reasonable valuation for items in your own collection.  The book lists every UK single worth over £5 mint,  every EP (ask your dad!) over £10 mint, each CD single with a value over £8, Album (LP) worth over £12 and CD album over £18
45s Beatles sleeves

Sometimes it s not only the vinyl thats of value, but the correct sleeve; much is put on a record being in its correct 'birth sleeve' and to help be certain that these are correct pictures of the right ones are shown for the most valuable records. 

No matter how obscure your taste you'll find the most sought after items here whether your particular obsession is 50's rockabilly, 60's MOR, 70's jazz funk, 80's post punk, hip-hop, reggae, Northern Soul, British Jazz or today's indie bands. If it is collectable, and it was released in the UK, then you'll find it in the Rare Record Price Guide!

2018 is the latest edition 

Back copies of RRPGThe book comes out bi-annually, and previous year's editions still sell for quite hefty prices, ullustrating what a valuable work of love this book is. Constantly revised and updated, no self-respecting record collector or music fan should be without a copy. I am sure you will be using it for many years and it will give many years of enjoyment, for you and, once they realise you have a copy, for all your friends. too. They will all be popping around regularly to 'just check one record oiut' and will probably stop for hours leafing through!

Link to buy RRPG 2018The book can be obtained via Amazon who offer next day delivery for just £29.99 including Post and Packing, or there are some offers  where you can get a copy for around £20. (Take care to be sure you are ordering the right year's edition). The 2016 has already been out for two years - its the 2018 one thats the latest and most up to date. 

Monday, 3 October 2016

Radio Adventures of the MV Communicator


Radio 

Adventures

 of the 
MV Communicator 


Its over thirty years ago that I wrote the book "Lid off Laser 558", a story about we set up one of Europe's most successful radio stations, on board a ship!  

The book was a great success, just like the radio station, Laser 558, which attracted over five million listeners in the UK and a similar number on the continent. Although very successful, the station was short lived, thanks to a totally inept New York based management who tried to control the station from the Big Apple.


They spent a fortune entertaining prospective advertisers on a series of junkets to Las Vegas but starved the poor DJs out on the ship of food, wages and even water. Eventually the crew mutinied and in true pirate fashion took the ship into port, where I was waiting with a writ!


The ship was sold for a pittance to pay her outstanding bills and her next owner put her back to sea as Laser Hot Hits. he was even less successful and soon she was languishing back in harbour again. Her next owner was Fred Bolland who had run the very successful Radio Monique. He took her to Portugal for a refit as a four station radio giant, but the Dutch secret service got very scared about one of his customers - a fundamental religious organisation called the Underground Church. By spooking the Dutch government's cabinet,  the BVD (Dutch sceret police) got permission to take immediate action and mounted an armed raid on the Radio Caroline ship, that crippled the organisation.   They also persuaded the Portuguese to stop the Communicator leaving harbour.       


A few years later the ship was taken to Holland, given a licence and successfully broadcast with a new high popwer Medium Wave transmitter on 1224AM.  Holland FM, Veronica Hit Radio and Q The Beat are just three of the stations that broadcast from the ship. She broadcast legally in Holland for around eight years during which time she made a fortune for her operators.

 In 2003 she was sold to a British company and taken to Scotland, the Orkney Islands to be exact, and launched a local radio station from there called the Super Station.



Now availabe as HARDBACK
or as a SOFTBACK copy 
This is a collection of stories of those eleven radio stations that were heard transmitting from the Communicator at one time or another. They are all "from the horse's mouth" , either the owners, the engineers, the DJs, the suppliers  and, in many cases, my own. I also examine the background into the many other projects that planned to transmit from her.  The midnight raids, the extortion, the takeovers and of course that other big lure of pirate radio - The Loot! 
Among the questions answered are:-
  • Why was it on board a ship?
  • What qualifications did DJs need to join the ship?  
  • How did they live and spend their time on board?  
  • What did they eat and drink ? 
  • What did they do for recreation?
  • Who was the ghost who appeared in the transmitter room?

A fun-filled, action-packed tale of 
dramatic events on the High Seas.  
Over 200 pages of swashbuckling excitement!  

To get a copy you can either order it at your local bookshop (ISBNs are below) or order via Amazon, or direct from the publishers who can get me to personally sign it and put in whatever dedication you wish.   Find it at the WorldofPages web site. An excellent idea for a Christmas present perhaps?


Link to  'Radio Adventures of the MV Communicator'
Radio Adventures 
of the MV Communicator
by Paul Alexander Rusling.  
Published by World of Radio Ltd
ISBN   Hardback   978-1-900401-14-2
             Softback   978-1-900401-12-8



Radio Adventures of the MV Communicator


Radio Adventures

 of the 
MV Communicator 


Its over thirty years ago that I wrote the book "Lid off Laser 558", a story about how we set up one of Europe's most successful radio stations, on board a ship! The book was a great success, just like the radio station, Laser 558, which attracted over five million listeners in the UK and a similar number on the continent.

The story of Laser 558 is now being retold, along with ten other stations that broadcast from the same ship over a voyage across the airwaves of Europe lasting 21 years.
Although very successful at getting large audiences, Laser 558 was short lived, thanks to a totally inept New York based management who tried to control the station from the Big Apple. They spent a fortune entertaining prospective advertisers on a series of junkets to Las Vegas but starved the poor DJs out on the ship of food, wages and even water. Eventually the crew mutinied and in true pirate fashion took the ship into port, where creditors waited with writs!

The ship was sold for a pittance to pay her outstanding bills and her next owner put her back to sea as Laser Hot Hits. He was even less successful and soon the Communicator was languishing back in harbour again. Her next owner was Fred Bolland who had run the very successful Radio Monique. He took her to Portugal for a refit as a four station radio giant, but the Dutch secret service got very scared about one of his customers - a fundamental religious organisation called the Underground Church. By spooking the Dutch government's cabinet,  the BVD (Dutch secret police) got permission to take immediate action and mounted an armed raid on the Radio Caroline ship, that crippled the organisation.  They also persuaded the Portuguese to seize the transmitters.       


A few years later the ship was taken to Holland, given a licence and successfully broadcast with a new high power Medium Wave transmitter on 1224AM.  Holland FM, Veronica Hit Radio and Q The Beat were just three of the stations that broadcast from the ship. She broadcast legally in Holland for around eight years during which time she made a fortune for her operators.

 In 2003 she was sold to a British company and taken to Scotland, the Orkney Islands to be exact, and launched a local radio station from there called the Super Station.



Now availabe as HARDBACK
or as a SOFTBACK copy 
This is a collection of stories of those eleven radio stations that were heard transmitting from the Communicator at one time or another. They are all "from the horse's mouth", either the owners, the engineers, the DJs, the suppliers  and, in many cases, my own. I also examine the background into the many other projects that planned to transmit from her.  The midnight raids, the extortion, the takeovers and of course that other big lure of pirate radio - The Loot! 
Among the questions answered are:-
  • Why was it on board a ship?
  • What were the qualifications DJs needed to join the ship?  
  • How did they live and spend their time on board?  
  • What did they eat and drink ? 
  • What did they do for recreation?
  • Who was the ghost who appeared in the transmitter room?

 Its a fun-filled, action-packed tale of 
dramatic events on the High Seas.  
Over 200 pages of swashbuckling excitement!  

To get a copy you can either order it at your local bookshop (ISBNs are below) or order via Amazon, or direct from the publishers who can supply a personally signed copy in either Hardback or Softback with whatever dedication you wish.   Find it at the WorldofPages web site. An excellent idea for a Christmas present perhaps?


Link to  'Radio Adventures of the MV Communicator'
Radio Adventures 
of the MV Communicator
by Paul Alexander Rusling.  
Published by World of Radio Ltd
ISBN   Hardback   978-1-900401-14-2
             Softback   978-1-900401-12-8

The original book about Laser, called The Lid off Laser 558,  is currently being reprinted.  



Wednesday, 20 July 2016

Online Radio 2016 

book now in print


21 July 2016

Earlier this year I published a book called "Internet Radio 2016".  It tells readers what's needed and where to find everything that you need to set up and run your own Online Radio station. It is a huge work - around 77,000 words and was designed primarilly as a reference work as well as an educational read, so it can be read like a novel, instructing readers in a logical way how to build and then launch their own radio station.

The reaction has been very good - and we now know of several who have launched stations with the E-Book's help. It is difficult to gauge in advance what the response will be to niche books such as this. My previous books have sold up to 10,000 copies but this one,  . . well, perhaps we are expecting not quite so many!   To print and bind large numbers of books is very expensive and a publisher needs to do so in big numbers to benefit from the economies of scale otherwise the costs (for short runs) quickly escalates. Anything under a thousand copies and the actual cost of a book rockets to beyond what most buyers will be willing to pay.

The size of this book for a Kindle was around 350 pages; to print and bind up 1,000 copies would cost about £50 a copy, so we decided to go with the initial publication being solely as an eBook.  Many are convinced that this digital route of eBooks is the future of book publishing, although if you look at any crowded book store any Saturday afternoon, you will see there are still tens of thousands of books being sold every week. Most of the books sold 'over the counter' are about cookery, or children's stories, such as the highly successful Harry Potter series.  There is however still a good market for popular books, if sufficient marketing is done and the title is of wide interest to the public.  Marketing is the key however: You can have the best book in the world, but if no one knows about it, then it simply will not sell. And Marketing costs REAL money!

Advantages of eBooks


E-Books are more versatile than the printed editions, as you can incorporate audio and video recordings into them as well as web links to other sites for more information. You can read an eBook via any device with a screen: a desktop computer (Apple Mac or Windows, they work on all types), laptops, tablets (such as the iPad) or even Smartphones.  And of course the many Kindle based devices, including the Amazon Fire.

One huge advantage with eBooks is that the reader is able to vary the size of the print to suit you eye's capabilities. It’s so easy to increase the size of the print, which makes for a really easy reading experience. 


Book Prices

The average price of general radio books, the semi-autobiographical ones, is from £10 to £25, and the more information, technical and academic books that impart knowledge, etc, sell for about £30 to £45, as anyone who has had to buy text books for university courses will know!

We decided to pitch the "Internet Radio 2016" book in its printed form at £25 or so. By removing a lot of the logos and using a slightly smaller text size we have been able to trim the size down to 280 pages and the cost to just below £20 - £19.81, and that price includes post and packing! Similarly, book pricing is just as important as availability.  We studied the few books that are available about radio stations, and the number is not huge. (There is a section on them in the Internet Radio 2016 book; the Bibliography includes a short guide to the content of such radio books.).

So, in answer to those who want a hard copy of the Internet Radio 2016 book, its now available, either via bookstores (who take a few weeks to stock such specialist items) or via AMAZON's excellent mail order service, which can get YOUR copy into your mailbox by tomorrow.
 

http://amzn.to/29SjuAl 

Happy reading!

PS.  The eBook version is still available in the Kindle Store for less than £7, via this LINK